If we want to succeed in Making Breakfast Better, we need a business where we embrace and learn from our differences, take calculated risks, and take advantage of our wide range of skills.
"As an employer, it’s not enough for us to just drive sales. We also need to nurture an environment where people want to work. After all, without recruiting and retaining the best people we won’t achieve our goals or grow the company. "
Better CPW
If we want to be an employer of choice, we need to have a great work environment, continue to build outstanding brands, and craft a culture that’s inclusive, fun, and productive.
Better CPW not only enables the other Promises, but it has its own commitments. It:
• Ensures that our people are at the heart of everything we do
• Helps us be the employer of choice
• Gives a sense of belonging and purpose combining the ‘power of the big and spirit of the small’
We have already made great progress – particularly in the area of Diversity, Inclusion & Opportunity. We started our gender balance journey in 2020 and have seen significant progress in the number of senior women at CPW. We have already reached our 2022 aspirations of 40% and our ambition is to reach gender parity of 50% senior women by 2024.