CHEERIOS®

The prize is non-transferrable and the winner must attend the trip.

No. The amount of sugar in breakfast cereals is no more (and often less) than other common breakfast choices like fruit and yogurt, fruit juice, or toast with jam.

The germ is the embryo the new plant grows from. It’s used in whole grain flour, not white flour.

The endosperm is the biggest part of the grain. It mainly contains carbohydrates. It’s the reserve the young plant lives on until its grown roots. The endosperm is milled to make white flour.

The bran’s the outer layer of the grain. It protects the seed and is rich in fiber. It’s used in whole grain flour, not white flour.

“Whole Grain” means that all parts of the grain are present: the bran, the germ and the endosperm. These three components of a grain contain different nutrients, which play an important part in helping the plant grow and stay healthy.