You said more whole grain & less sugar. So, we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals portfolio.
• 99% of the portfolio has 3g or more fiber per 100g
• Over 76% of our cereals have equal to or less than 2 teaspoons of sugar (7.5g) per 30g serving
• 95% of our cereals have less than 450mg of sodium per 100g"
*data based on global Nestle Breakfast Cereals portfolio
Do Nestlé breakfast cereals contain artificial colours & flavours?
All products that carry the Green Banner do not contain artificial colours and flavours! So if it’s tasty cocoa, luscious honey or succulent cinnamon – you won’t find any artificial colours or flavours, just a great tasting, nutritious breakfast cereal.
What minerals and vitamins does Nestlé enrich its breakfast cereals with?
Most Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin or B3, pantothenic acid or B5, folic acid or B9 and, in some recipes, vitamin D), and 2 minerals (calcium and iron).
You should have a mix of carbohydrates, fibre, protein, vitamins & minerals, and you can choose pretty much what you like, as long as you pick from the different food groups: grains, fruit and dairy - and of course a glass of water. Read more
Does breakfast cereal have Iron?
Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.
How are you making cereal packaging more sustainable?
By 2025 100% of our packaging designed for recycling (moving from 85% widely recyclable, 13% designed for recycling, and 2% not recyclable). Currently, 98% of our packaging is designed for recycling. Read more here.