CPW: CEREAL PARTNERS WORLDWIDE: MAKERS OF NESTLÉ BREAKFAST CEREALS

Cereal Partners Worldwide was founded by Nestlé and General Mills in 1990. Since then, the company has grown from strength to strength thanks to its passionate employees and their wealth of experience. Although CPW’s headquarters sits in Switzerland, the company’s reach is global with around 4’000 employees spanning 15 factories and 130 different countries around the world. 
CPW is one of the leading breakfast cereal companies in the world and behind some of the world’s most iconic breakfast cereals brands – KOKO KRUNCH®, HONEY STARS®, MILO®, TRIX®, GOLD®, FITNESSE® and CHEERIOS® to name just but a few.

At Cereal Partners Worldwide, our purpose is clear. We Make Breakfast Better.
Ever since we were created over 30 years ago, that’s been our promise to our consumers, our suppliers, our employees, and the communities where we work and live. 
We make over 100 different cereals – giving everybody an option for a delicious, convenient, and nutritious breakfast.
We want to build a truly sustainable business. This means innovating and improving everything we do - from how we source ingredients, to how we make our products, to the way we work.   

Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts… breakfast is important. 

Our pursuit of a better breakfast will never end. We need to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs. 

For nearly two decades, our teams have been working on improving our recipes increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colours and flavours. 

Cereal Partners Worldwide (CPW) was the first major global cereal company to commit to having whole grain as a main ingredient in our cereals. Since 2003 we are very proud that in all our cereals carrying the green banner , we have*:
 

•    Introduced 50% more whole grain

•    Reduced sugar by 20% **

•    Reduced salt by 25%**

•    Removed all artificial colors and flavors

* on average in our recipes, between 2003 and 2018
** based on Nestlé-branded breakfast cereals and bars total 2018 volume. Sugar levels are based on labelled values.