Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors. Read more here.
What is your Front of Pack Labelling system? (FoPL)
We are committed to implementing the relevant FoPL system requested by the authorities in each country. Whether it be the Health Star Rating system (HSR), Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes (RIs) or Warning Symbol. Read more here.
Is 'vegetable oil' the same as 'palm oil'?
Not necessarily. Not all vegetable oil is palm oil. A whole range of different types of vegetable oils are used in food products. Some are palm oil, but not all. Many other oils are used, like coconut, sunflower or rapeseed oil.
How much saturated fat does palm oil contain?
About 50%, which is about the same as products like butter. However, we only use small amounts of palm oil in most of our breakfast cereals, meaning no significant impact on the amount of saturated fat in our products.
Why is the sugar content in cereal high?
Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2013 we have reduced sugar in our products by 20%. Read more about our ingredients here.
Does breakfast cereal have Iron?
Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.
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