Our Cereal Ingredients: Nutrition Facts & Benefits

To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. Read on to discover what key ingredients are in your favourite breakfast cereals.

8g (per serving)

whole grainS

More than 90% of our breakfast cereal recipes have whole grain as the #1 ingredient and each one carrying the green banner has a minimum 8g of whole grain per 30g serving!
We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2003 we are very proud to have introduced 50% more whole grain to our products.

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15%

VITAMINS & MINERALS

We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and current legislation. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving.

0%

ARTIFICIAL COLOURS & FLAVOURS

All of our breakfast cereals that carry the Green Banner do not contain artificial colours and flavours! So if it’s tasty cocoa, luscious honey or succulent cinnamon – you won’t find any artificial colours or flavours, just a great tasting, nutritious breakfast cereal.

-20% since 2003

SUGAR

Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most cereal is made mostly from grain, which can make it a good source of fibre and contains vitamins and minerals. So, sugar is merely its partner (or maybe we should say sweetheart?). Since 2013 we have reduced sugar in our products by 20%. If you're in need of tasty, low sugar breakfast cereals, click below to read out more about our efforts to improve the nutritional profile of our cereals.

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-25% since 2003

SALT

We add a pinch of salt to our cereals to improve their taste and texture. Each of our nutritious breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Thus, we can offer you a product that you will love, both with a delicious taste and a long shelf life.

We have been working to reduce salt levels gradually in our cereals over the last fifteen years, already cutting salt by 25% on average.

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Any questoins?

Why has Nestlé introduced Gluten Free Corn Flakes?

In 2014, we launched Gluten Free Corn Flakes in response to increasing demand for alternative breakfast cereal options. We were the first to bring gluten-free cereals to the mainstream cereal aisle at an affordable price. Our Gluten Free Corn Flakes provide an alternative for people looking for great-tasting breakfast cereal with no gluten, for example people with Coeliac Disease or gluten intolerance.

Is it better to eat gluten-free products or products containing gluten, such as wheat?

People with Coeliac Disease or non-coeliac gluten sensitivity, need to avoid gluten, but others might simply choose to go gluten-free now and again. Whole grain foods may be suitable for everyone (except those requiring special diets), as they contain nutrients found naturally in all 3 parts of the grain. Dietary recommendations in many countries encourage consumption of whole grain foods as part of our daily grain intake.

Does including gluten-free products in one’s diet help them lose weight?

No. Gluten-free products are not linked to weight loss. People choose them if they’re sensitive to gluten or have Coeliac Disease.

Why does Nestlé fortify its breakfast cereals with iron?

It’s widely accepted that iron is an important part of a healthy diet and many people around the world don’t get enough. Our cereals generally contain 15% of the recommended daily allowance (RDA) of iron. Check the label to see the iron levels in your cereal.

Why are Nestlé breakfast cereals fortified with vitamins and minerals?

To get your day off to a great start, your breakfast should include a good serving of vitamins and minerals, because they’re essential for a healthy diet. That’s why we fortify our breakfast cereals. We add Vitamin D to many of our children’s cereals, because in most countries kids aren’t getting enough of it. And FITNESS® is fortified with vitamins and minerals of interest to women, like calcium, iron and folic acid.

What vitamins and minerals does Nestlé fortify its breakfast cereals with?

Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin (B3), pantothenic acid (B5), folic acid (B9), and, in some recipes, vitamin D), and 2 minerals (calcium and iron).

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We promise to continually improve the nutritional value of our food

Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important.

BETTER FOOD