Over the last 20+ years, we've been on a renovation journey to improve our recipes to make breakfast better. This is why we have been gradually reformulating our recipes to increase whole grain, reduce sugars and salt and remove artificial colors and flavors across our portfolio globally. And doing so while keeping the same great taste that our consumers love. Take a look at our achievements below:
Our Renovation Journey to Make Breakfast Better
MAKING BREAKFAST BETTER SINCE 2003
- More than 90% of our breakfast cereal recipes has WG #1 ingredient.
- Since 2003, we’ve been gradually reformulating our recipes to increase whole grain, reduce sugar and salt and remove artificial colours and flavours
- Since 2003, we have increased the use of whole grains significantly and today all our products carrying green banner have Whole grains as predominant ingredient.
- More than 95% of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the main ingredient. (Numbers based on % of volume)
- Today, more than 75% of our cereals have equal to or less than two teaspoons of sugar (7.5g) per 30g serving
- 94% of our cereals have less than 450mg of sodium per 100g
MORE WHOLE GRAINS & FIBRE
Improving the nutritional profile of our portfolio is important to us.
Our renovation journey means that most of our cereals are now more balanced and nutritious. They contain more whole grain and fibre, with reduced amounts of salt and sugar, and are free from artificial colours and flavours. All this whilst keeping the same great taste. We believe that breakfast is the most important meal of the day. We make over 100 different cereals - giving everyone an option for a delicious, convenient and nutritious start to the day.
WORKING WITH LEADING EXPERTS
Our teams continue to work with leading scientists and nutritionists on our renovation journey.
Why? To further reduce levels of salt and sugar, while increasing the amount of whole grain in each of our tasty cereals. In 2018 we worked with the IBRI, led by world-renowned nutrition experts, to help us define what a traditionally better breakfast looks like - find out more on this page.
HELPING YOU TO MAKE INFORMED DECISIONS
As part of our ongoing commitment to making breakfast better, we’re constantly looking at new ways to help everyone make informed decisions about what they eat. At Nestle Breakfast Cereals we understand that whole grain is recommended as an important part of varied, balanced diet. This is why all of our cereals carrying the Green banner have minimum 8g of whole grain per 30g serving. When you see the Green banner, you can be sure that whole grain is the number one ingredient in that product.
PORTION GUIDANCE
All our breakfast cereals have clear and simple nutritional information on pack to make it as easy as possible for consumers to make more informed choices about breakfast. We’ve also created clear guidance to help with recommended portion size for the cereal you want to consume.
FRONT OF PACK LABELING (FOPL)
In every market we operate in, we follow the regulatory requirements needed for nutrition labelling in each country, and we are committed to implementing the relevant FoPL system requested by the local authorities.
There are a number of nutritional labelling systems that are used around the world - Health Star Rating system (HSR), Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes (RIs) and Warning Symbol. Across all markets, we are committed to renovating our recipes to ensure they remain nutritious and healthy in order to achieve the best possible scores, in line with the relevant FoPL system.
At the end of 2019 Nestlé announced the adoption of the Nutri-Score nutrition labelling system, and at the beginning of 2020, Nestlé Breakfast Cereals started to carry Nutri-Score on its packs. Nutri-Score is an intuitive way to help consumers, by giving the simple information they need to more easily evaluate food and beverages according to their overall nutritional quality. And today it has successfully been implemented in countries where the authorities permit it.