Frequently Asked Questions

Cereal Partners Worldwide (CPW), is the maker of Nestlé® Breakfast Cereals. CPW was founded by Nestlé® and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.

Looking for kid-friendly breakfast ideas that even picky eaters can get onboard with? Click here to find some inspiration to make the most important meal of the day, the most exciting one! You'll also find recipes to have our breakfast cereals in other exciting ways.  

By 2025 100% of our packaging will be designed for recycling (moving from 85% widely recyclable, 13% designed for recycling, and 2% not recyclable). Currently, 98% of our packaging is designed for recycling. Read more here.

Whole grain provides a range of benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, minerals and antioxidants. You'll find at least 8g of whole grain per serving from any of our breakfast cereals with the Nestlé® Green Banner! 

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Every grain grows whole grain, but it’s only a “whole grain” if it has all three parts intact when consumed. The 3 parts are full of nutrients:  

• The bran 

• The endosperm (starchy centre) 

• The germ (the core with the seed) 

Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and reducing the usage of artificial colors and flavors. Read more here.

Approximate cereal portion guidance is: 25 to 30 grams for children and 30 to 45 grams for adults. To be sure about your product, check the packaging. Read more here

You should have a mix of carbohydrates, fibre, protein, vitamins & minerals, and you can choose pretty much what you like, as long as you pick from the different food groups: grains, fruit and dairy - and of course a glass of water. Read more

We’re proud of our products, but know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love. Read more

Breakfast is part of a healthy and balanced diet, and Nestlé® Breakfast Cereals are both nutritious and tasty with:

• 100% of our cereals with “Wholegrain as No.1 Ingredient”

• 100% of the portfolio with source of fibre

• 80% of our cereals contain at least 4 vitamins and 2 minerals.

• 100% of our cereals have equal to or less than 2 teaspoons of sugar (~10g) per serving

• 100% of our cereals have less than ⅛ teaspoon of salt (~250mg sodium) per serving 

We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and reduce usage of artificial colors & flavors. Read more

We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals since 2003, already cutting salt by 25% on average. Click here to find out more.

Simply check our packaging as it’s clearly labelled in line with food labelling requirements. Also, all of our cereals carry the ‘Nutrition Information Panel’; a clear, transparent guide to how much protein, carbohydrate, fat and sugar is in a single portion. 

No, it’s not true. Our cereals do contain sugar with ½ tsp – 2 tsp on average in one serving. In addition, the first ingredient of our cereals are whole grain and contain goodness of fiber, vitamins & minerals. Since 2003, we have reduced sugar in our products by 20% on average.Click here to read out more about our efforts to improve the nutritional profile of our cereals. 

All products that carry the Green Banner do not contain artificial colours and flavours.  

When cereals are ‘fortified’, it means they contain added vitamins and minerals to help our body work well. One serving of a Nestlé® fortified cereal can help your family get the vitamins and minerals they need every day. 

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Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely to get all the minerals and vitamins they need. 

Read more about Iron here

Most Nestlé® breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin or B3, pantothenic acid or B5 and folic acid or B9), and 2 minerals (calcium and iron). 

Read more here.