WE MAKE BREAKFAST BETTER

All products that carry the Green Banner do not contain artificial colours and flavours.  

No, it’s not true. Our cereals do contain sugar with ½ tsp – 2 tsp on average in one serving. In addition, the first ingredient of our cereals are whole grain and contain goodness of fiber, vitamins & minerals. Since 2003, we have reduced sugar in our products by 20% on average.Click here to read out more about our efforts to improve the nutritional profile of our cereals. 

Simply check our packaging as it’s clearly labelled in line with food labelling requirements. Also, all of our cereals carry the ‘Nutrition Information Panel’; a clear, transparent guide to how much protein, carbohydrate, fat and sugar is in a single portion. 

You should have a mix of carbohydrates, fibre, protein, vitamins & minerals, and you can choose pretty much what you like, as long as you pick from the different food groups: grains, fruit and dairy - and of course a glass of water. Read more

We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and reduce usage of artificial colors & flavors. Read more

We’re proud of our products, but know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love. Read more