Fortification

Fortified breakfast cereals are those cereals which have been created with extra vitamins and minerals in the cooking process. For more than a hundred years, extra nutrients have been added to foods to help ensure a balanced and healthy intake for us all. This helps our bodies to function effectively, helps our brains work at their best, our bones to grow and strengthen, and our body's natural defenses operating at full steam. Fortified cereal also supports healthy skin, healthy blood and sustained energy release, so it's a really great way to set you up for the day.