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The Nutritional Benefits of Cereals

Our Renovation Journey to Make Breakfast Better

We want to ensure that the cereals we create for families everywhere can be enjoyed as part of a healthy and balanced diet. That’s why, over the past 18 years, we’ve been on a journey to improve our recipes to make breakfast even better. 


We have worked on reformulating our product portfolio, focusing on increasing whole grain and fibre while significantly reducing sugar and salt. And doing so while keeping the same great taste that our customers love, whilst continuing to improve the benefits of our cereal.

What are breakfast cereals?

There is a lot more to cereals than what meets the eye. Cereals are the starchy seeds of grass plants such as wheat, corn, barley, rye, millet, or rice. Breakfast cereals are made from these grains and are often fortified with a range of essential vitamins and minerals to provide part of the necessary daily nourishment. 

THE NUTRITIONAL BENEFITS OF CEREALS

Breakfast cereals are convenient and taste great. But there are even more reasons why we love them so much. Cereals come with nutritional benefits too. Here are a few ways they can improve your diet when adding them to your daily breakfast routine. 

Renovation journey

MAKING BREAKFAST BETTER SINCE 2003

Our cereals with the Green Banner have whole grain as the number 1 ingredient and each serving contains at least 8g of whole grain. 
Since 2003, we’ve been gradually reformulating our recipes to increase whole grain and fibre, reduce sugar and salt and remove artificial colours and flavours. All this whilst keeping the same great taste.
 

BETTER FOOD

MORE WHOLE GRAINS & FIBRE

Improving the nutritional profile of our portfolio is important to us.

We believe that breakfast is the most important meal of the day. We make over 25 different cereals - giving everyone an option for a tasty and convenient start to the day.

WORKING WITH LEADING EXPERTS

OUR TEAMS CONTINUE TO WORK WITH LEADING SCIENTISTS AND NUTRITIONISTS ON OUR RENOVATION JOURNEY.

In 2018 we worked with the International Breakfast Research Initiative (IBRI), led by world-renowned nutrition experts, to help us define what a better breakfast looks like - find out more on this page.

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HELPING YOU TO MAKE BETTER CHOICES

As part of our ongoing commitment to making breakfast better, we are constantly looking at new ways to help everyone make informed decisions about what they eat. At Nestlé Breakfast Cereals we understand the role of whole grain as an important part of a varied, balanced diet.

This is why all of our cereals carrying the Green Banner have a minimum of 8g of whole grain per 30g serving. When you see the Green Banner, you can be sure that whole grain is the number one ingredient in that product.

Today cereals are the foundation of a balanced diet for millions of people, with over 11.1 million portions being enjoyed in the UK alone this year [1]. They are grain-based food, which means a bowl of our yummy, fortified cereals can be a great way to start the day for you and your family.

Reaping the nutritional benefits of cereal doesn’t have to be boring, that’s why we have so many delicious kinds of cereal on offer, for everyone.

Want to know more about the benefits of cereal, and what goes into making them? Get to know our ingredients, next. 

PORTION GUIDANCE

All our breakfast cereals have clear and simple nutritional information on pack to make it as easy as possible for consumers to make more informed choices about breakfast. We’ve also created clear guidance to help with recommended portion size for the cereal you want to consume.

TAKE A LOOK HERE!

FRONT OF PACK LABELLING (FOPL)

We follow the regulatory requirements needed for nutrition labelling and display the relevant Traffic Light Labelling and Reference Intakes (RIs) to help consumers make more informed choices when choosing their breakfast cereals. In the UK, we are committed to renovating our recipes to ensure they can remain part of a balanced diet.

FAQ

UK Nutritional Table white background

What is Colour-Coded Front of Pack nutrition labelling?

Colour-coded labels include systems such as the Traffic Light Labelling that’s been used in the United Kingdom since 2006. Each colour is associated with the nutrient amount: red for a high amount, amber for a moderate amount, and green for a low amount. The scheme provides information for fat, saturated fats, sugar and salt, and shows the quantity of calories and kilojoules in that product.

Traffic Light Labelling
Working to Make Breakfast Better!

What else are you doing to encourage better breakfasts?

We believe breakfast is the most important meal of the day and so a balanced and nutritious breakfast is key. A balanced breakfast refuels the body and brain with energy and provides essential nutrients to start the day, and we believe breakfast sets a positive tone for the day ahead.

Know More

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