We believe there’s more to breakfast cereals than just a tasty breakfast. At their core are grains – like wheat, corn, rice, oat, barley, rye, and millet – which come from the seeds of grass plants. Many of Our Nestlé Cereals are actually fortified, meaning they have essential vitamins and minerals to help you meet your daily nutritional needs.
The Nutritional Benefits of Cereals
What are breakfast cereals?
What are the nutritional benefits of cereals?
Breakfast cereals are convenient and taste great. But there are even more reasons why we love them so much. Our cereals can be an important part of your healthy and balanced diet when including them as part of your breakfast.
Vitamins and Minerals
Many of our breakfast cereals are fortified with important vitamins and minerals. We aim to ensure that a serving of that breakfast cereal will provide at least 15% of an individual’s recommended daily allowance (RDA) for that specific nutrient.
Making breakfast better since 2003
At Nestlé Breakfast Cereals we believe whole grain is an important part of a varied, balanced diet. Since 2003, we gradually reformulated our recipes to include more whole grain and fibre whilst keeping the same great taste.
Look for the Green Banner on our packs—that’s how you know you’re getting whole grain as the number one ingredient with a source of fibre too. In fact, every serving contains at least 8g of whole grain!
More whole grains & fibre
Improving the nutritional profile of our portfolio is important to us. We believe that breakfast is the most important meal of the day. Today, breakfast cereals are an important part of a balanced diet for many, with approximately 10.2 billion portions* being enjoyed in the UK in 2024.
* Source: Circana 52 w/e 28 Dec, 24 / RTEC / IRI All Outlets & KWP Discounters / Based on an average serving size of 35g.
Working with leading experts
OUR TEAMS CONTINUE TO WORK WITH LEADING SCIENTISTS AND NUTRITIONISTS ON OUR RENOVATION JOURNEY.
Back in 2018, we teamed up with the International Breakfast Research Initiative (IBRI), a group of world-renowned nutrition experts, to help define what a healthy breakfast really looks like.
Over 25 Ways to Start the Day
Enjoying the deliciousness of breakfast cereal is easy, thanks to the wide variety of options available. With over 25 cereals in our portfolio, everyone can find favourites to enjoy as part of a balanced diet:
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Cheerios®– From the classic crunch of Multigrain Cheerios®, to the golden sweetness of Honey Cheerios®, and the on-the-go convenience of Honey Cheerios® Breakfast Cereal Bars, there’s a Cheerios® option for every kind of morning—whether you’re at the table or on the move.
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Shreddies® – Whether it’s the whole grain of Original Shreddies®, the crunch of Frosted Shreddies®, the chocolatey flavour of Shreddies® The Coco One, or the golden hint of Honey Shreddies®, there’s a Shreddies® for every kind of morning.
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Shredded Wheat® – Whether you enjoy the simplicity of Original Shredded Wheat® (made with just one natural ingredient: 100% whole grain wheat, with no added sugar or salt), the smaller crunch of Bitesize Shredded Wheat®, the juicy centre of Shredded Wheat® Blueberry Wheats, or the nutty touch of Shredded Wheat® Honey & Nut, there’s a fibre containing option to suit every taste.
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GoFree® – A tasty gluten-free start to the day, with cereals the whole family can enjoy. From the crunch of GoFree® Corn Flakes, to the smooth taste of GoFree® Honey Nut Flakes, and the crispiness of GoFree® Rice Pops, it’s a delicious way to enjoy breakfast—without the gluten.
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Nesquik® - From the chocolatey crunch of Nesquik® Original Cereal, to the fun-sized Nesquik® Minis Cereal, the wavy texture of Nesquik® Choco Waves Cereal, and the on-the-go convenience of Nesquik® Breakfast Cereal Bars, there’s a Nesquik® Cereal for every kind of morning. Full of chocolatey flavour and made with whole grain as the number one ingredient, it’s a tasty start to the day that kids love and parents can trust.
Portion Guidance
We are committed to guiding consumers towards making balanced choices at breakfast. We have clear on pack guidance on recommended portion size to help consumers make informed decisions about what they eat. We believe our breakfast cereals can be included as part of a balanced breakfast and encourage them to be enjoyed alongside milk or milk alternative, a portion of fruit, a source of protein and a glass of water.
Front of Pack Nutrition labelling (FOPNL)
We follow the regulatory requirements needed for nutrition labelling and are also committed to displaying the voluntary UK Traffic Light Labelling and Reference Intakes (RIs) to help consumers make more informed choices when choosing their breakfast cereals.
Want to know more about our breakfast cereals and what goes into making them? Get to know our cereal ingredients, next.
What is colour-coded front of pack nutrition labelling?
Colour-coded labels include systems such as the Traffic Light Labelling that’s been used in the United Kingdom since 2006. Each colour is associated with the nutrient amount: red for a high amount, amber for a moderate amount, and green for a low amount. The scheme provides information for fat, saturated fats, sugar and salt and shows the quantity of calories and kilojoules in that product.
What else are you doing to encourage better breakfasts?
We believe breakfast isn’t just the first meal of the day—it’s one of the most important. A balanced, nutritious breakfast helps your body and mind start the day. Learn more about including breakfast cereal as part of a balanced diet here.
