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More Choice, Less Worry When Choosing Your Breakfast Cereal

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Person with the World's Widest Variety Pack in a trolley
UK Nutritional Table white background

WHY ARE CEREAL NUTRITION TRAFFIC LIGHT LABELS IMPORTANT?

Traffic light food labelling is important because they can help you make better choices of food products, and keep a record of the amounts of sugar, salt and fats that you are eating in your foods. It is really important to know and understand cereal nutrition value, so that you can make informed choices about the breakfasts you and your children will be eating. The nutrition facts labels offer key information about the nutrients the cereals contain, which all impact your health.

 
Nutrition labels are a way to support your personal dietary requirements and needs, by being able to choose foods that contain more of the nutrients you want and less of those that you may need to limit. Which is why having a traffic light system in place for nutrition facts label enables you to make easier choices, with less worry.

WHAT ARE NUTRITIONAL TRAFFIC LIGHTS?

The traffic light system for food is a good way to compare products, make healthier choices and eat a balanced diet. The red, amber and green colours show, at a glance, whether a product is high, medium or low in fat, saturated fat, sugar or salt. If a product has less red and more green than another, it’s often the healthier choice.

Find out more about food labels on the NHS website.
 

THE WORLDS WIDEST VARIETY PACK

World's Widest Variety Pack on a kitchen table

If we put our 18 cereals with no red traffic lights into a variety pack, it would be 3.5 metres long! You’re not getting that in your trolley…

LIST OF BREAKFAST CEREALS WITH NO RED NUTRITIONAL TRAFFIC LIGHTS

- SHREDDIES ORIGINAL
- SHREDDIES THE FROSTED ONE
- SHREDDIES THE COCO ONE
- SHREDDIES THE HONEY ONE
- MULTIGRAIN CHEERIOS
- HONEY CHEERIOS
- VANILLA LOW SUGAR CHEERIOS
- NESQUIK
- NESQUIK MIX
- GOLDEN NUGGETS
- HONEY AND NUT SHREDDED WHEAT
- SHREDDED WHEAT RED BERRY WHEATS
- SHREDDED WHEAT APRICOT WHEATS
- SHREDDED WHEAT BLUEBERRY WHEATS
- ORIGINAL SHREDDED WHEAT
- BITESIZE SHREDDED WHEAT
- GO FREE CORNFLAKES
- GO FREE RICE POPS

OUR JOURNEY TO IMPROVE THE NUTRITION OF CEREAL

You now have more choice and less worry with our huge range of cereals with no red nutritional traffic light labels traffic light nutrition labels,s that all taste just as good as you remember.

Over the past 10 years we have removed 59 million teaspoons of sugar and 3 million teaspoons of salt* from our cereals, keeping the same great taste. 

What’s more, we’ve increased the wholegrain content too. Our cereals contain 106 million more servings of whole grains (1700 tonnes) in 2020 compared to 2010. That’s equivalent to around 170 blue whales!
 

HOW WE HAVE IMPROVED OUR CEREALS

The sugar and salt reductions we’ve achieved are evidence of our long-term commitment and ambitious plans to improve the nutritional value of our cereals. 

Our journey began in 2003, and our priority has been to maintain the same great taste consumers know and love, while simultaneously providing options that are convenient, affordable and tasty.

We’ve found little and often to be the most successful method of product renovation – the salami slice approach. It means we’ve been able to increase whole grain content in parallel to reducing sugar.

For example, back in 2003, Golden Nuggets contained no whole grain at all, and now it’s the number one ingredient. This approach marks our commitment to constant improvement and providing breakfast meals with key fibre and micronutrients to millions of people in the UK.

We also found that making our cereal traffic light food labelling system nutrition labels clearer and more concise, easier to read and understand promotes better choices from our customers and the likelihood of making healthier choices.  
 

Now that you know more about our cereals, find out more about the whole grains in your favourite cereals. All our cereals with the Green Banner have whole grain as the number one ingredient, meaning thy are also a source of fibre. Discover everything you need to know about fibre, including how much dietary fibre we actually need every day.

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