Name: Fitnesse Flakes Cereal
Brand: Nestlé® Fitnesse®

Features & Benefits

Whole Grain

No.1 Ingredient

High

in Iron

High

in Fibre

High

in B Vitamins

Begin every morning with a delicious bowl of Nestlé® FITNESSE® breakfast cereal and a smile. Our tasty flakes are made with wholegrain as no.1 ingredient, high in protein and contain 7 vitamins and minerals, including calcium and iron. So you can get your day off to a wholesome start! All sounding too good to be tasty? Try this balanced breakfast - you’ll love it!

OUR CAREFULLY SELECTED INGREDIENTS

Cereal Grains [Wholegrain Wheat (gluten) (75.9%), Wholegrain Oats (gluten) (12.8%)], Sugar, Barley Malt Extract [Malted Barley (gluten), Tapioca Starch], Minerals (Calcium Carbonate, Reduced Iron), Iodized Salt (Sodium Chloride, Potassium Iodate), Glucose Syrup, Emulsifier (Monoglycerides INS471), Stabilizer [Trisodium Phosphate INS339(iii)], Antioxidant (Tocopherols), Vitamins (B3, B5, B6, B2 and B9).

Contains permitted emulsifier, stabilizer and antioxidant. All additives are of plant or synthetic origin. Contains gluten and may contain soya, milk and tree nut (including coconut).

Nutritional info

Serving Size

30g

Energy

476kJ 112kcal

Fat

0.9g

Sugars

4.5g

Sodium

0.116g

NUTRITION FACTS

Typical values


Energy kJ	1585 kJ
Energy kcal	375 kcal
Protein	10 g
Saturated Fats	0.9 g
Carbohydrates	71.8 g
of which Sugars	14.9 g
Fiber	10 g
Sodium	0.39 g

Vitamins & minerals


Riboflavin (B2)	1.6 mg
Niacin (B3)	16 mg
Vitamin B6	2 mg
Pantothenic Acid	6 mg
Calcium	655 mg
Iron	14 mg

Any questions?

Who are Cereal Partners Worldwide (CPW)?

Cereal Partners Worldwide (CPW), is the maker of Nestlé® Breakfast Cereals. CPW was founded by Nestlé® and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.

Why is whole grain important?

Whole grain provides a range of benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, minerals and antioxidants. You'll find at least 8g of whole grain per serving from any of our breakfast cereals with the Nestlé® Green Banner!

Read more

Is breakfast cereal healthy?

Breakfast is part of a healthy and balanced diet, and Nestlé® Breakfast Cereals are both nutritious and tasty with:

• 100% of our cereals with “Wholegrain as No.1 Ingredient”

• 100% of the portfolio with source of fibre

• 80% of our cereals contain at least 4 vitamins and 2 minerals.

• 100% of our cereals have equal to or less than 2 teaspoons of sugar (~10g) per serving

• 100% of our cereals have less than ⅛ teaspoon of salt (~250mg sodium) per serving

How much reformulation work has been done?

We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and reduce usage of artificial colors & flavors. Read more

What are some easy breakfast ideas for my family?

Looking for kid-friendly breakfast ideas that even picky eaters can get onboard with? Click here to find some inspiration to make the most important meal of the day, the most exciting one! You'll also find recipes to have our breakfast cereals in other exciting ways.

How are you making cereal packaging more sustainable?

By 2025 100% of our packaging will be designed for recycling (moving from 85% widely recyclable, 13% designed for recycling, and 2% not recyclable). Currently, 98% of our packaging is designed for recycling. Read more here.

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